Posts tagged " mobile personalization "

ibeacon, contextual advertising, location-based advertising, why is ibeacon so cool, what is ibeacon

Apple’s iBeacon – Where Are We Now?

July 14th, 2015 Posted by Blog No Comment yet

In mid-2013, Apple’s iBeacon technology took the center stage at the Cupertino companies’ annual developer’s conference, branded as an extension to the much-anticipated indoor location capabilities of iOS7. But what was the fall out? Since premiering, thousands of iBeacons have found homes in retail stores, airports, and even America’s Major League Baseball stadiums.   iBeacon […]

This Time It’s Personal: The Next Phase of Mobile App Evolution

January 14th, 2014 Posted by 2014, Blog No Comment yet

For those who love infographics, check out Localytics’ fantastic graphic showing mobile app evolution from long ago (2008!) to now. Imagine everything that’s been accomplished in the past six years.  Mobile apps are no longer considered “gee whiz” magical solutions, but are a part of everyday life.  And where it was once all about downloads, […]