The mobile world is rapidly changing and as mobile data services begin to flourish, the demand for content and refreshing this content will be ever more critical. Service providers will need to respond to competitive pressures in a rapid and timely manner and make sure the content is fresh.

Today the process for managing the content is a significant challenge. The content must be up-to-date and relevant to the subscriber, whether that subscriber is a teen, an adult, a business user, or any other market segment. Content, no matter how customized, is worthless if outdated.

The SPRINGBOARD™ Content Delivery Manager provides the management and delivery capabilities that enable the mobile service provider to offer and manage a wide range of mobile data services.

mPortal’s SPRINGBOARD™ Content Delivery Manager enables service providers to:

• Easily manage all types of content – Ringtones, wall papers, games, applications, graphics, etc.

• Create unique and customized service packages based on subscribers’ desires or needs

• Readily download all types of content

• Systemically manage and assign “devices-for-services” and “services-for-devices” in a centralized repository

• Securely manage and distribute premium content with support for Digital Rights Management (DRM)

• Accommodate an array of market segments through multi-lingual content and content menus

Business Advantage for the service providers:

• Create, promote, and monetize data services from a single environment, reducing hardware and software costs and improving operational efficiency

• Personalize the content and services available to the subscriber, driving maximum data revenue potential from specific market segments

• Efficiently track device and subscriber data usage to help improve data offerings

• Ability to release high volumes of content quickly and accurately