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Most analysts predict that mobile data
will take off and surpass voice services. However the
rate at which mobile data services are ready to take
over is still being debated. There are many obstacles
preventing mass mobile data services adoption. One of
the key obstacles begins at the subscriber’s handset
experience. Currently a subscriber must go through many
frustrating clicks and a confusing user interface in
order to access mobile data content and services. Furthermore,
the available content and services displayed are a “one
size fits all” approach, with no attempt at personalizing
the handset experience for that particular subscriber.
mPortal’s smart client product addresses these
obstacles.
The SPRINGBOARD™ Smart
Client is an embedded handset solution that
drives mobile content adoption through a compelling
user interface, integrated service capabilities, and
a customized user experience.
The SPRINGBOARD™
Smart Client provides the subscriber with:
• Intuitive navigation for purchasing and using
mobile data services
• A consistent user interface, with service provider
branding throughout
• Previews of purchasable content “cached”
on the phone, so the subscriber doesn’t need to
make a network request for content.
mPortal’s proven solution,
the SPRINGBOARD™ Client enables service
providers:
• Ability to customize the user experience for
each market segment or even each individual subscriber
• Capability to provide personalized advertisement
and themes to subscribers
• Capacity to mange Digital rights management
to maintain content licensing and prevent unauthorized
content distribution
• Facility to optimize network bandwidth, which
will reduce network wait times and bottlenecks
Business Advantages for the
service provider:
• Provides a data “experience” unlike
any offering available today, which will strengthen
brand recognition, attract new subscribers, and reduce
churn
• Increases revenue from data content and services
through previews and faster network wait times
• Augments revenue opportunities to include
advertisement and cross-promotional prospects
• Enables brand positioning as unique and customized
for the end user
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