Cable Companies & Television Programmers are pursuing ‘TV Everywhere’ initiatives in order to provide viewers with the content they want, when they want it. Previously, TV Everywhere initiatives were limited to the Internet and video devices that connect to television screens such as game consoles or over-the-top devices like Roku, AppleTV, and BluRay DVD players. But as the ‘connected device’ landscape expands to tablets and mobile phones, the Cable Companies & Television Programmers are compelled to expand their presence to such devices in order to maintain customer loyalty, preserve their brand, and compete more effectively against new market entrants.

Developing applications for all connected devices is a costly and time-consuming endeavor. Maintaining those applications over time adds another level of complexity and expense, especially as new connected devices are launched into the market. Current approaches restrict the app functionality to the basics, which reduces customer value and satisfaction. Alternative options limit the number of devices supported, which limits the audience reach.

SPRINGBOARD Media is a cloud-based platform that leverages mPortal’s mobile expertise to accelerate TV Everywhere initiatives. It enables Cable Companies & Television Programmers to cost-effectively expand their video presence to all connected devices while maintaining consistency with their brand and identity. SPRINGBOARD Media leverages a cloud-based architecture to quickly and cost-effectively deliver compelling and engaging user experiences across the diverging set of connected devices.

Key Benefits:

• Increases viewer engagement and loyalty by delivering fresh content with the ability to personalize and share the experience.
• Ensures brand consistency across one or multiple viewing experiences.
• Promotes awareness for new and existing content and provides opportunities for cross-promotions
• Unifies the viewing experience across devices enabling users to pick up where they left off no matter what device they are using.
• Reduces development costs and capital investment through the cloud-based platform.
• Expands the reach to the most viewers via fast deployment to new connected devices.
• Provides new channels for monetization and promotion across all connected devices.
• Collects device and in-app analytics to understand user behavior and optimize strategy.
• Leverages mPortal’s 11+ years of experience in building mobile and connected device solutions.

Key Features:

• Support for iOS, Android, BlackBerry, Windows Mobile, HTML5 and other connected devices.
• Rich client experience delivered as a native app, an HTML5 app, or a hybrid of both.
• Automated device detection associates the optimal user experience with each device.
• Authentication and entitlement methods to allow various business and partnership models.
• Personalized video experience across connected devices through a video bin ecosystem.
• Promotion and featuring of programming or other content.
• Integrates with third-party content providers to pull in value-add content.
• Social media integration for viewing and sharing information.
• Program Guide (EPG) for one or more channels
• DVR integration for authenticated users (subject to operator’s agreement)
• Pre-integration with popular online video platforms / content management systems.
• Centralized cloud-based system integrates with multiple existing systems and normalizes the data for use across multiple viewing experiences and devices.
• Advertising integration from a single or multiple third-party advertising networks.
• Data, metrics, and reporting on subscriber usage patterns within & outside the app.

Click here to download the SPRINGBOARD Media pdf