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The convergence of media, entertainment,
and telecommunications, along with increased performance,
and improved display capabilities in mobile devices,
has created new revenue and business opportunities for
service providers.
As voice-based services continue to be become a commodity,
erosion in ARPU has forced service providers to focus
more heavily on data services - such as Ringtones, games,
applications, information, enterprise data, and mobile
commerce – to enhance ARPU, reduce churn, and
differentiate services.
While the opportunities exist and the right business
drivers are there, the ability to capitalize on mobile
data has been hampered largely to due two factors:
(1) the complexity in managing all the elements of delivering
mobile data services, including devices, infrastructure,
content, and applications.
(2) a confusing and frustrating subscriber handset experience
when trying to access mobile data content.
mPortal delivers both software and services catered
to specifically address these issues.
mPortal’s software products consist of:
SPRINGBOARD™ Content Delivery Manager a comprehensive solution for delivering and managing content.
SPRINGBOARD™ Smart Client a handset based solution for easy discovery
of content.
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