mPortal to Develop Mobile User Experience for Cox Communications

mPortal software delivers an intuitive mobile experience and drives data services adoption

McLean, VA, – February. 9, 2011 – mPortal, Inc., a leading enabler of mobile user experiences, today announced that Cox Communications has selected its SPRINGBOARD TM Smart Client and Content Delivery Manager products to create a Coxbranded, user-configurable home screen and widget platform that run Cox Widgets for its wireless subscribers.

mPortal’s SPRINGBOARD Smart Client product powers an end to end mobile widget platform that runs on the idle screen of selected handsets, providing wireless subscribers with instant access to Internet content. Subscribers can personalize their handset with the widgets they use most and can also have instant access to device-related content such as instant messaging, message summary and missed calls directly from home-screen-based widgets.

“Cable operators are committed to delivering a truly integrated content experience for subscribers and providing a more personalized mobile user experience to increase data and mobile content usage,” said Sathiya Krishnan, cofounder and CTO of mPortal.

“The mobile user experience is another way to enrich and simplify our customer’s lives,” said Stephen Bye, Vice President of Wireless at Cox Communications., “We are committed to enabling our wireless subscribers to enjoy an intuitive, feature-rich and personalized user experience on their devices.”

mPortal’s solutions enable providers to:
Provide and highlight applications that are important to their users, 100% Over-The-Air (OTA) downloadable.
Let subscribers customize their home screen for quick access to whatever is most important to them, with a minimum number of clicks.
Push customized content directly to subscribers’ home screens, based on their preferences.

About the mPortal SPRINGBOARD Suite of Products
The SPRINGBOARD Smart Client is a highly functional software platform that enables service providers to develop nextgeneration user experiences across multiple mobile devices and handset O/S platforms. mPortal’s Smart Client solution is comprised of a home screen manager, an open standardscompliant mobile widget platform, a mobile ad solution and an app store that can be customized to suit the service provider’s branding and user experience guidelines.

The SPRINGBOARD CDM (Content Delivery Manager) is a comprehensive solution for managing and delivering mobile media, ads, content and applications via the Web, mobile Web or OnDevice Client. CDM provides service providers with an endtoend solution for the preview, purchase and download of services, with the ability to interface with multiple content and application providers and backoffice systems for authentication, billing and settlements. By enabling the creation of a single, Unified Storefront solution, CDM provides subscribers with onestop shopping for a large variety of content and applications, while minimizing the service provider’s ongoing operational costs and maximizing data ARPU and customer satisfaction.

About mPortal
mPortal Inc., founded in 2000, enables user experiences for mobile content and applications across various connected devices such as mobile phones, tablets, TVs and other internet enabled devices. Its offerings are targeted towards consumer and enterprise customers of Mobile Operators , Cable Operators, Content Providers and Device Manufacturers. mPortal provides its customers with solutions that address the discovery, delivery and monetization of content and applications across the entire ecosystem of connected devices. With offices in the US and India, mPortal’s counts some of the world’s leading companies, including AOL, Comcast, Cricket Communications, Cox Communications, Disney Mobile, Mobile ESPN, Reliance Infocomm, TV Guide, Verizon Wireless and XEROX as its customers. For more information, please visit www.mportal.com.

SPRINGBOARD is a registered trademark of mPortal Inc. All other trademarks are the property of their respective owners.

MEDIA CONTACTS
Jennifer Abelson
Abelson Group for mPortal
9174454454
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+1 703 852 9600
www.mportal.com