You may have heard that last month Google updated its search algorithm to prioritize mobile optimized websites, an act that earned the ominous “Mobilegeddon” moniker. Earlier this month, Microsoft did something similar with Bing, although the company pledged that, while its new algorithm would place an emphasis on mobile sites, it would not (unlike Google) penalize traditional sites.
The world has not ended, at least, not yet. Instead of bringing doom and gloom, the actions of Google and Microsoft actually symbolize how mobile has continued to outpace traditional computing.
According to eMarketer, this year mobile will officially surpass traditional desktops and laptops for search engine traffic. Over the next few years, mobile ad spending in the U.S. is expected to correspondingly increase as well:
What does this mean for companies?
Well, I wrote a couple of months ago about the importance of being a “mobile-first” organization, which involves truly embracing the mobile revolution and building services that suit the needs of today’s consumers. The actions of Google and Microsoft further underscore this point.
Businesses need to make sure they are allocating resources for building the best possible mobile experiences. If you don’t have a mobile optimized website – get on that, or else you may find yourself being buried in the search pages. If you don’t have well-designed mobile apps – get them done, because they are the gateways that customers are passing through to receive information, purchase products, and more.
Of course, both Google and Microsoft have some significant skin in the game. Google has Android and Microsoft has Windows Phone. Both have a large array of mobile properties, and make money off of search. It behooves them to place an emphasis on mobile any way they can.
Still, I believe that Google and Microsoft are only the first two dominoes to fall. Companies like Yahoo! and the soon to be acquired AOL, along with upstart mobile-focused search services like Cha Cha and Clusty, will inevitably continue to heavily cater to mobile preferences and adjust their services accordingly. They understand that it’s a mobile first world — and we’re living in it.
Is your site optimized for mobile search? Do you think the actions of Google and Microsoft are appropriate? Let us know in the comments!
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