This acquisition signals a very important move on behalf of BroadSoft, the leaders in the Unified Communications (UC) space. While UC has arguably been around for over a decade, there are three major market shifts that are changing the face of UC.
First, the Cloud. As businesses become comfortable with SaaS applications, they’re realizing they can also reap the same benefits from cloud UC (i.e. UCaaS.) The cloud has made it significantly easier to purchase, deploy and manage UC, as well as support growing mobile requirements.
Mobile is now a way of life, and nowhere is this more important than in business communications. We’re all aware of the powerful changes that the BYOD trend has wrought, and its pretty safe to say that mobility is now a critical component of a complete UC solution.
The third trend is Social. By social, I’m referring to the “consumerization of IT” where we see workers using Over-the-Top social apps instead of corporate sanctioned services. They’re now incorporating video, messaging and more into their daily work flow, with the expectations of being able to customize and personalize their experience.
Which brings us squarely to just that – the user experience (UX.)
We all know the story behind Uber, which was less about a great UI and more about rewriting an unpleasant experience of hailing and riding in a cab – the UX. The mobile digital experience has become an important priority across almost all industries, as users start to expect an “Apple-like” experience both at home and at work.
BroadSoft’s initial approach to UC was to provide core product solutions that were designed to work across any market segment. This left it up to their service provider customers to do any advanced customization on behalf of their users.
mPortal’s history has focused not just on developing mobile software, but also on designing the user experience (UX), customized to meet the needs of each of our unique customers.
Together, we feel our joint strengths can help BroadSoft’s strategic customers meet the demands of today’s market, giving them the ability to deliver personalized services to a wide range of market segments, across a vast array of connected devices.
We’re looking forward to joining the talented team at BroadSoft, and together ushering in the next phase of Unified Communications, which we feel will be driven by personalization and customization – UX!
Feel free to reach out to me at my new email address, and as always I am happy to share information and swap stories.
VP, BroadSoft Design
You can access the Intro to BroadSoft Design presentation here.